Our co-founders are from Morocco—home to a magnificent, centuries-old tradition of rug making. In Morocco, we began exploring remote cities known for their weaving industries, establishing connections with artisans and collectors to source exquisite rugs. From our Casablanca office, we developed a website and opened warehouses in Morocco, allowing us to offer these exceptional pieces online and ship them right to your door.
As a company with deep roots in Morocco, we value listening above all else. When our customers asked for newly crafted rugs, we set up an office in Casablanca to create fresh, unique designs, all woven in small batches using time-honored techniques and natural materials. Even as we grow, our promise stays the same: buying a well-made, beautiful rug should be simple, transparent, and within reach. That’s why we carefully produce and select each piece, delivering it straight to your doorstep—no surprises or extra markups.
What we value
We believe that rugs have the power to transform a space. Rugs are art, and why shouldn’t art be enjoyed every day? We share a human instinct to love and improve our surroundings. We like to think that we’re helping you make a space that reflects who you are, where you’ve been, and what makes you happy.
What we value
Consumption needn’t be flashy. Our rug looked marvelous decades ago and will remain timeless for decades to come—whether 20 or 100 years. By supporting cultural traditions that are too beautiful to lose, we also reduce waste as a natural consequence of our focus on enduring quality.
What we value
We believe in affordable luxuries. This means we rely on high-grade, long-lasting materials and intelligent processes. We select and produce pieces which “show the hand”, cultivate relationships to last, pay people fairly, and charge fair prices for our product.
What we value
We believe in good design in the truest sense of the phrase: it needs to be both functional and appealing. Rugs are meant to be used as well as looked at. Weaving originated as a way to create rugs and other textiles which were too expensive to buy. Rugs were made to add warmth and comfort, and to facilitate gathering.
From Morocco, we work closely with our artisans to ensure that every rug meets our high-quality standards while ensuring fair treatment of workers. By simplifying the process, we eliminate unnecessary markups and costs that don’t add real value.
MADE IN MOROCCO
ECO-FRIENDLY
HANDMADE BY ARTISANS
MADE IN MOROCCO
ECO-FRIENDLY
HANDMADE BY ARTISANS
MADE IN MOROCCO
ECO-FRIENDLY
HANDMADE BY ARTISANS
MADE IN MOROCCO
ECO-FRIENDLY
HANDMADE BY ARTISANS
MADE IN MOROCCO
ECO-FRIENDLY
HANDMADE BY ARTISANS
MADE IN MOROCCO
ECO-FRIENDLY
HANDMADE BY ARTISANS
MADE IN MOROCCO
ECO-FRIENDLY
HANDMADE BY ARTISANS
MADE IN MOROCCO
ECO-FRIENDLY
HANDMADE BY ARTISANS
MADE IN MOROCCO
ECO-FRIENDLY
HANDMADE BY ARTISANS
MADE IN MOROCCO
ECO-FRIENDLY
HANDMADE BY ARTISANS
MADE IN MOROCCO
ECO-FRIENDLY
HANDMADE BY ARTISANS
MADE IN MOROCCO
ECO-FRIENDLY
HANDMADE BY ARTISANS